Social September; How will you 'Disconnect to Reconnect'?

“Dad – are you okay? It’s been three hours since you checked your blackberry” was my sister’s introduction to my dad in her wedding speech. The ensuing guilty laughter of all those who could relate (or were sneakily updating their facebook under the table mid-speech) is a telling indicator of who –or what – has the upper hand in our relationship with technology. 

Whether playing Words with Friends while crossing the road or sitting on iPads while having coffee with friends, Social September encourages people to connect with each other – by disconnecting. It is an initiative to raise funds for the Reach Foundation, which promotes the mental health and emotional wellbeing of vulnerable young people.
Photo: Social September Facebook 
Funnily enough, Social September is using our addiction to all things techy – facebook, twitter, the whole social media sphere – to get this message across. Recognising the critical role that technology does play in facilitating our social lives, super socialite and founder of Social September, Bianca Venuti-Hughes, is encouraging us to be more conscious of the where, why and how we do it. Don’t quit facebook – but stop checking it when with company. Keep an eye on your emails – but not over dinner with your girlfriend (or at your daughter’s wedding). Answer that SMS – when you’ve finished our conversation with your mum. 
Founder Bianca Venuti-Hughes reconnects using old-school technology
Launching at the stylish Mezzaluna Ristorante Italiano in Potts Point, ambassadors roved the floor with giant plastic phones as guests admired the sparking Sydney skyline. Maria Venuti, the larger than life entertainer of Mad Pizza fame, stunned the crowd with a powerful rendition of “That’s what friends are for” as the connected crowd tweeted, checked in and instagrammed pics of the event. 

Photo: Social September Facebook
As the clock ticks past midnight tonight, we will farewell winter and commence our springtime socialising – so go to for more info, register to host a Reconnect event, or take on a personal Disconnect challenge for September.


  1. Georgie SacramentoSeptember 04, 2012

    Noooo don't send it my way... I'm not ready summer just started!!!

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