Mad Mex launch, Sydney Central Plaza

When Clovis Young moved to Sydney from California, he was told again and again that Aussies don’t like Mexican food. Slated as too spicy, too oily, too different, Clovis saw an opportunity to introduce the concept of fresh, healthy Mexican food that maintained quality despite being quick and affordable.

The launch of a Mad Mex restaurant in the revitalised Westfield Sydney Central Plaza was a celebration of a vision that emerged from passion, dedication and a commitment to quality. As Clovis demonstrates firsthand how the salsa is made from scratch, explains the importance of agave to tequila and passes around various raw chillies, it is refreshing to see an owner so involved in the details of production and cooking.

Read more about the launch of Mad Mex in my article on Eat Drink Play.

More photos can be found on the Lifeafterfive* facebook page.